Natasha Panfilova's lecture "Where did the money go?" in Berlin and Vienna from 28 to 29 May 2026

Natasha Panfilova is a marketer, author of a blog with an audience of 200 thousand people. Observations and research about marketing and consumer behavior - with humor, without nerdiness.

Topic: "Where did the money go?

• Funnels of scammers: from interest to losing an apartment;
• What is behind the behavior of "okay, let's try" (case of Larisa Dolina);
• What media and NGO marketers should learn from scammers - and where the ethical boundary lies.

Also:

• At what point "just to look" turns into a purchase;
• How zoomers and alphas are breaking marketing;
• Why memes are stronger than arguments;
• Why we get hooked on cringe, hatwatching, and other people's stupidity.

We'll talk about impulsive decisions, manipulation, cognitive dissonance, banner blindness and the "dent effect." And most importantly: what happens between the first "wow" and the "take".

This lecture is not just for marketers, but for everyone who spends money.